March 19, 2011 via Skype at 3PM EST
Join me in this one and one half hour webinar as I teach the basics of author marketing and platform building. We’ll look at:
1. What is a platform? Why do you want or need one?
2. How to identify YOUR target audience
3. How to find like-minded resources–you don’t have to go it alone
4. Choosing the proper execution vehicle(s) that’s right for you
5. Planning your strategy–timing and time commitment
5. Execution
6. Social media — what is it and how do I get on board?
7. Social media no-no’s
8. Defining your online persona
9. Differentiating between you and your book
10. Over exposure vs. underexposure
11. The tools of the trade–a specific look/how to basics of social media tools, in person tools, networking opportunities, etc. Skype, Facebook, Twitter, Livejournal, Bebo, My Space, Blog, website, Amazon, Goodreads, book communities, etc.
12. Questions and answers and referrals to third party social media consulting as needed
This webinar is recommended for authors with releases coming up within the next 12-18 months, self-published authors, small presses, small marketing and pr departments and authors seeking to get their names out there and in front of agents and editors.
Webinar Fee: $100
YALITCHAT Tier II and III members: $80
Send email to georgiamcbridebooks@georgiamcbride.com with REGISTER ME: Platform March 19 in subject line. Please include your FULL LEGAL name and mailing address when doing so. You will receive a confirmation and be invoiced. PLEASE NOTE: This is an interactive VIDEO webinar held on Skype. You will need a web camera and microphone attached to your computer in order to participate.
Last day to register is March 15, 2011.
See you there!
Are you a literary agent or a former book publicist or marketing expert, or did you learn this stuff from promoting your own book? I’m evaluating several “platform building” webinars and I want the one that is taught by an expert. I’m not trying to be mean, but I can’t see your credentials anywhere on this site.
Hey, Susan! I take no offense whatsoever! I appreciate your interest and am pleased you took the time to visit, read and write! I see lots of platform building webinars being offered by people I’ve never heard of who call themselves social media experts but when you get right down to it, have no idea what writers need specifically to build a unique online and in person platform. Why? Because they have never done it themselves. They take ideas that in THEORY should work or may have worked in another medium and apply it across the board–and say, “here–this works, so do this.” At the end of the day, I can tell you I have 20 years experience in marketing but really, who cares? What you REALLY need to know is, that in 2008 I satrted writing a book. Now in 2011, there is this. But to answer your question: I do in fact have over twenty years of marketing and product launch experience. I AM NOT A LITERARY AGENT. However, I do work with agents and editors daily helping them promote and market their books and authors. I also vet for eleven agents, am often asked to judge and organize writing contests, am a successful freelance editor, speak at writers conferences, etc. I think if you follow this blog, my tweets, my facebook, YALITCHAT.ORG, #yalitchat–all of that is pretty widely known. Here is a link to an interview I did on platform building last year: http://www.editorialdepartment.com/blogs/georgia-mcbride-on-platform-building-for-the-pre-published-author.html
I wish you the very best in finding a suitable webinar and thanks for your comment. I was moved to update my bio on the blog!
Hi, do you plan on having another platform and author marketing webinar?
I will host one in the fall. would you like to be notified when it happens?